About Me

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Creative professional with over 20 years of experience

My goal is to provide user-centered and empathy-driven solutions with maximized Real Product Value*,  based on UX Researches, Usability Testing and A/B Testing, and Team Capacity and Velocity. 

 *Real Product Value   is users-centered, inclusive, with ongoing respond to changes and easy-to-use solution that meets acceptance criteria, tested, and delivered on time. 

• UX Researches
• Usability Testing and A/B Testing
• Empathy Maps, User Stories, Problem Statement and Pain Points, Journey Maps, and Ideation 
• Determining Pain Points
• Affinity Diagrams
• Journey Mapping
• Information Architecture
• Wireframing & Prototyping
• Usability Testing
• UI / Visual Design
• UI / Interaction Design
• UI / Motion Design  

• Branding and Graphic Design
• Responsive Website Design & Development
• Mailing Services, including EDDM 
• Mailing Lead Generation  
• Info-graphics Design 
• Packaging Design 
• Promotional Products Decoration 
• Work with Technical Documentation 
• Executive & Stakeholder Presentations
• Sign and Banners 
• Trade Show Preparation and Training   

METHODOLOGIES 

Agile, Waterfall, Scrum, Kanban, XP, Lean